Overview
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to…
Great tool for CRO
Good choice for testing software and product recommendations with Shopify
Dynamic Yield - Emphasis on "yield"
TrustRadius Insights
Satisfied Ecommerce Client Who Works in B2B and B2C space
Love Dynamic Yield!
Great tools for site personalization and outstanding customer support!
Easy to use personalizaton platform with amazing account managers
Dynamic Yield top personalisation software!
Promising tool with top quality
Best tool in the testing / personalization space!
A Must-Have Tool for an Exceptional User Experience
Quick onboarding, great ROI
Great user experience!
Great personalization, activation and ab testing platform!
Awards
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Reviewer Pros & Cons
Pricing
What is Dynamic Yield?
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Dynamic Yield?
Marketers, product managers, and engineers use Dynamic Yield for:
- Launching new personalization campaigns
- Running server-side and client-side A/B tests
- Leveraging machine-learning for product and content recommendations, and
- Employing algorithms for smartly triggered email and push notifications.
Headquartered in New York, the company states it serves more than 350 brands across the world.
Dynamic Yield Features
- Supported: Customer Segmentation
- Supported: Personalization and Targeting
- Supported: Deep Learning-Based Recommendations
- Supported: Triggering Engine
- Supported: Behavioral Messaging
- Supported: A/B Testing and Optimization
Dynamic Yield Screenshots
Dynamic Yield Video
Dynamic Yield Integrations
- Google Analytics
- Mixpanel
- Adobe Marketo Engage
- Google Tag Manager
- Shopify Plus
- Google Ads
- Yesmail Marketing Intelligence
- Tealium AudienceStream now Customer Data Hub
- Twilio SendGrid Email API, part of Twilio SendGrid
- Mailchimp
- mParticle
- Salesforce Marketing Cloud Email Studio, on marketing cloud
- Salesforce Commerce Cloud
- Optimove
- Amperity AmpIQ
- Adobe Analytics
- Meta Business Suite
- Persado
- zenloop
Dynamic Yield Competitors
Dynamic Yield Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | All |
Supported Languages | All |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(115)Community Insights
- Business Problems Solved
- Recommendations
Dynamic Yield is a versatile software solution that caters to various departments, including Marketing, Merchandising, Personalization, Affiliate, and Product Tech. Users have found it instrumental in personalizing the user journey on web and app platforms, as well as email, allowing them to deliver tailored experiences to their customers. The software's ability to run front-end tests has been particularly useful for optimizing UI and marketing campaigns. Additionally, Dynamic Yield offers valuable insights into key audiences through site personalization, product recommendations, A/B testing, and content management for events.
Customers have reported that Dynamic Yield has enabled faster iteration and improvement of the customer experience on their homegrown websites. It has also been utilized for quick front-end needs such as adding logos or banners. E-commerce departments have found the software helpful in customer engagement, capturing new customers, and conducting A/B testing of different affinity groups. Overall, Dynamic Yield comes highly recommended for e-commerce businesses as it supports growth in all aspects.
Non-technical marketing managers have praised Dynamic Yield for its user-friendly interface when using it for A/B testing, content optimization, and UX improvements on websites. The software has been extensively used for tailoring e-commerce sites to cater to different audiences, personalizing campaigns based on customer interactions and purchases. Furthermore, Dynamic Yield's effectiveness in geo-targeting promotions based on seasonality in different regions has proven beneficial.
Internal ad campaigns have also benefited from Dynamic Yield as it allows for displaying more relevant content to users. The software's ability to create personalized content like recommendations and notifications helps deliver a personalized experience that enhances customer satisfaction. In the Direct To Consumer department specifically, Dynamic Yield is considered a fundamental tool for targeting specific audiences, personalizing content, and driving cross-sells and up-sells.
The versatility of Dynamic Yield extends to providing solutions beyond e-commerce environments. For instance, it supports A/B testing, setting up recommendation widgets, popups, notifications, and hotfixes. Users have found it useful and effective for delivering personalized solutions across various industries.
Users commonly recommend the following three recommendations for Dynamic Yield:
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Work closely with the customer success team and utilize them as a resource, including requesting more tutorials and one-on-one support for the software. It is also suggested to have a customer success manager to enhance strategies and provide personalized customer experiences.
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When comparing competing services, consider the people behind the software. The software is highly regarded for improving website experiences, particularly for e-commerce businesses. Users advise receiving solid training for long-term benefits and find the software excellent for easy website personalization.
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Utilize Dynamic Yield for various purposes, such as testing, personalization, creating audience segments, and integrating with other software. The software receives high recommendations for its ease of setup, A/B testing algorithms, and ability to create personalized experiences. It is believed that every retail site can benefit from these features, making Dynamic Yield suitable for businesses of all sizes and across different industries.
Overall, users emphasize the importance of working closely with the customer success team and highlight the value of personalized support. They also suggest considering the people behind the software when evaluating competing services. Additionally, users highly recommend Dynamic Yield for its testing, personalization, and integration capabilities.
Attribute Ratings
Reviews
(1-25 of 49)Easy to use personalizaton platform with amazing account managers
- The ease of use of the platform
- Strong performance of product recommendations
- A/B Testing Insights and strategy building
- Improved data around audience behavior
- Creating events and tracking can be tedious
- Some campaigns can slow down site speed
- Some of the out of the box templates are cool but not complete
Best tool in the testing / personalization space!
- Innovative out-of-the-box features
- Robust analytics capabilities
- Detailed segmentation for building experiences
- Easier integration capabilities with custom analytics dashboards being used internally (Like Google Data Studio)
Quick onboarding, great ROI
- UE personalization and customization: lots of useful OOTB templates; easy to set up with little to no help from engineering
- Product recommender: multiple strategies can be configured and combined with a lot of flexibility
- UE AB test - easy to set up and easy to read by a marketing person with little to no help from engineering / analytics
- Data validation can be made easier: sometimes campaign impression data can be quite different between DY and GA and it is not that easy to reconcile and debug
- Sometimes DY makes a decision on what experience to render before all attributes for targeting are available (especially audience), and some customers may see a generic experience even if a more specific experience is available. Would be nice if the wait feature is more powerful so we can tell DY to wait for the audience data to completely load
- Product Recommendations
- Onsite campaign targeting
- AB tests
- Reporting, especially in case of multi-country websites
Frasers Group Personalisation
- Deep Learning Strategy helps us recommend products tailored to the customer's needs and motivations
- The Online Support and account manager Klaudia are extremely helpful in providing us with support when we get stuck implementing experiences and Klaudia always brings new ideas to the table
- the templates provided by Dynamic Yield are easy to use, for example, social proof ones and that gives an easy alternative to testing something super fast
- bought together strategy works poorly, I usually end up getting one of the fallback strategies
- I can't move between variations when previewing on my iphone
- multitouch doesn't allow for different targeting options
Powerful Personalizations with Ease
- Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
- Customer insights are easy to set up and can be applied retroactively to data
- A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
- Greater flexibility for the out of the box templates - things such as typeface are not consistent and can require developer time to ensure a seamless site experience
- Exporting datasets don't necessarily reflect the way Dyanmic Yield is implemented on site, occasionally requiring that you go through experience by experience to extract the data you want
- I would like to see a more customizable homepage dashboard with the ability to modify the content of widgets, showing trends across multiple experiences rather than just being able to update the timeframe for a widget between Yesterday, Past 7 Days, or Past 30 Days before having to deep dive into a full report
DY helps us experiment and grow
- Customer success -- our customer success lead helps us learn the tool and make the most of what's available.
- Easy to use navigation -- there's a lot available in the program, but it's not too overwhelming to navigate and digest.
- Detailed reporting -- each test can be analyzed from many different viewpoints. Our rep also helps provide us with additional information and insight on how our campaigns are performing.
- I do think it's not quite self-serving. It's easy to navigate and manage once you get a hang of it, but it does take, in my experience, a bit of training to get started with the program. The Success reps help with that, which is great.
Great Features & Value For Medium - Larger Sized Businesses
- A/B testing so we can constantly continue to improve on the recommendations we show.
- Good tracking analytics for review.
- Easy to change and setup new recommendation testing.
- Initial implementation is a bit cumbersome.
- Setting up recommendations in new spots throughout the site does require some web dev experience.
New User to Dynamic Yield
- Educate--they got me up to speed so quickly on the platform.
- Communicate--our account rep is a great communicator! She is on top of deliverables and keeps us moving forward.
- Mock ups--when we come up with an idea, our rep is able to provide us with a great mock up of the experience so we can truly understand the idea.
- Dynamic Yield could be better with headless environments.
- Dynamic Yield could be better with working with 3rd party developers.
- Dynamic Yield could have more campaigns set up as drafts for their clients to edit and push live.
Dynamic Yield is Amazing!
- Helps target selected audiences with ease.
- The experiences it offers out-of-the-box are amazing and easy to use.
- The biggest strength for Dynamic Yield is the abundance of educational resources and their world class customer support!
- Dynamic Yield can improve in providing more amazing out-of-the-box experiences.
- Some experiences need development work, easy custom experiences would be a better improvement.
- The dashboard could be a little easier to navigate, but not much to improve.
I can only think of one instance where Dynamic Yield is less appropriate, that is when we have no promotions or sales going on.
An awesome platform - just hoping to engage more Aussie users so we have a local time support team!
- Provide fantastic support, both in relation to strategy/best practice and troubleshooting.
- An easy to use interface, as a user who is relatively new to Dynamic Yield I find that it is an intuitive platform to use.
- The ability to segment and drill down on data allows for really specific insights which, whilst not necessarily being leveraged on a testing basis, can be super valuable from a greater marketing perspective.
- We are based in Australia and while your support staff are amazing, we find that we struggle to have quick resolutions to our issues and training calls are outside of business hours as our DY support team are all based in the Northern Hemisphere - local support would be amazing!
- We are currently working with a client who has two international sites and hard redirects based on geographic location - it is causing issues with regard to source attribution and location of users (users who have been hard redirected are still showing as having been users and huge percentages of traffic are incorrectly being attributed to referral/direct) it would be great if some troubleshooting could address these types of issues.
Make your website unique for every costumer with Dynamic yield!
Currently we are also A/B testing an overlay for our newsletter registrations to see which layout works better.
- Great usability in general.
- Reports are super easy to find and understand.
- Perfect support if you need any help.
- We are often setting up test campaigns on our staging system to see how they work. It would be great if you could copy test campaigns with one click on the live system.
DY has a very great usability and it is very easy to set up different campaigns. What I like most is that campaigns are live in a few seconds and you can start measuring immediately.
We love the possibility to customize our Webshop for our costumers and are looking forward to go on with it in the future!
The everything-in-one-solution for personalization beginners and advanced A/B-Testers
- A/B-Testing.
- Personalization.
- Extend content with dynamic templates.
- Analytics of various KPIs.
- Data exports of raw data.
- More flexible upload of data like .csv files.
Best personalization tool on the market
- Product recommendation
- Affinity profile targeting
- Omnichanel experience
- Front and server side API
- Webperf
- Analytics capabilities
- Targeting IPs
Why Dynamic Yield
- Personalization
- Out of the box templates
- AB testing
- Recommendation engine
- Learning path
- Dynamic yield offers a lot but there's not enough Implementation documentation
My very positive Dynamic Yield experience
- Captures specified audiences
- Powerful recommendation engine
- Quickly fire targeted content based on set conditions
- Further training opportunties
- Clearer explanation of test results
- More info regarding new features
A Dynamic Recommendation
- A/B testing.
- Site personalisation.
- Audience segmentation.
- Quick, visual edits like changing images don't work very well and sometimes need coding - which defeats the purpose.
- Ease of selecting div's is clunky.
- Easier capability of amending out-the-box widgets.
- Creating experiences across mobile & desktop simultaneously would be good.
The best Personalisation tool around today!
The tool allows us to quickly and easily make changes to the UX and saves the Club money in otherwise development costs.
Our biggest driver of revenue has been our focused recommendations to drive sales of personalised kits as well as basket add-on items.
Being able to create and share audiences between our sites has also proven invaluable in ensuring we capture key customer audiences.
- A/B Testing - allows us to test anything and everything all over the sites.
- Personalisation - hosting campaigns by region and using local languages to promote.
- Triggered emails - Abandoned basket is always a sales driving mechanic that once set up can be left to pick up any potential abandoned users.
- Reporting on A/B tests is good but where we have tests that can run for a longer period of time, the detail of the reporting can sometimes fall short.
In football, things change quickly and having a range of different experience templates allows us to adapt quickly to these changes to ensure our fans can browse the latest products and buy confidently.
Great product with huge potential
- Fast implementation
- Wide variety of optimization options
- User friendly
- Fast and great customer service/support
- Third party(adblock). If users use their adblock software and enable the option to block third-party content, then the content you apply from platforms such as DY won't show. Although this is a con, by default it's not enabled, and very few people actually use it. We have tons of content from DY and looking at the graphs of how many impressions it does, compared to page visits in Google Analytics, there's not a lot of people who miss out on DY content.
We could also get feedback quickly from our customers on topics we wanted to explore moving forward, using pop up questionnaires which has been really insightful and an easy way to get their feedback quickly. It also made A/B testing content and experiences much easier giving us quicker, clearer results to interpret.
- Quick and easy platform to set up experiences / tests and preview before setting live.
- As this isn't my sole focus on the team the fact the platform is really simple to use and quick to set up different tests/experiences means I can easily dip in to the platform to put something live without spending hours setting it up. The preview function is extremely useful for checking your work as well, we always test experiences thoroughly before putting them live and this easy function helps iron out any issues beforehand.
- Support from our Senior Customer Success Manager Doron has been faultless and a huge help in getting us up and running with the platform.
- This is something that is definitely stand out for Dynamic Yield. We have weekly calls with Doron who always has the patience and time to talk through all our ideas and queries. We hit the ground running with the platform and she helped us get going with live tests in the first few weeks and made getting to know the platform so much easier.
- Just the sheer amount you can do with the tool!
- We've been using the platform for a few months now and have only just really scratched the surface on the amount of things we can do with it! From creating detailed segments to target our different audiences, to A/B testing dynamic content on our site and pop up questionnaires there is little that Dynamic Yield can't do! And even if we broach Doron with an idea she will always go away and find a way we can do it or have it added on as a new function.
- The preview function is great at the moment however we have a mobile responsive site which is sometimes a bit trickier to preview things on. It would be great if somehow that could be updated to make mobile previewing easier.
- We have a lot of tests running at the same time and often the site personalisation list can be quite long, the search function helps but it would be great going forward if we could have more of a filing system to group tasks together to make them easier to find.
The reporting is also great for pulling off analysis to share with other stakeholders/management, the probability percentage is very well liked on our team to gain a better understanding of what's working and what isn't rather than just assuming what is working.
Strong Personalization Possibilities
- Using personalization and recommendations to help meet customers' needs.
- Giving the possibility of setting up easily various A/B tests.
- Allowing several actions without the usage of tech support.
- Giving the possibility to do proper reporting of all actions.
- The possibility to upload various assets more easily over different accounts.
The best site personalization tool there is!
- The Customer Success team at DY is amazing. Whenever we have a question, they are quick to help and provide helpful information.
- DY is very good at providing use case ideas from companies to help inspire use cases to be used on our site.
- The DY Summit is an amazing time to hear from other customers and what they have been doing with DY on their sites.
- The one thing I noticed that is missing from DY is the automatic merchandising for the product grid pages. But luckily I know this is in the works and will be released soon!
Dynamic Yield Review
- A/B testing onsite and for campaigns.
- Many personalizations and targeting options.
- They deliver new campaign ideas and easy to use templates also useable without devs.
- There is no way to use a pool of strategy rules. Recurring rules have to set for every new strategy.
- A more flexible filter condition, e.g. more possibilities to use "more than/less than" instead of "true/false".
Don't look any further
- User-friendly interface
- Customer Support
- Robust capabilities
- Although it was pitched as having a tool that allowed a non-technical person to select elements on the website to edit/test, setting up tests almost always requires developer input.
Relatively New User's Impressions of Dynamic Yield
- The speed at which you can implement change onto your website. For example, any broken links or one off instances of systems failures affecting the purchasing process a message can quickly and easily be added to the site to inform customers of problems and how they should proceed.
- The DY support team are on hand 24/7 to help with any queries, reply quickly along with having an account manager to reach out to for help with planning and how best to implement test etc.
- Better explanations of what type of campaign to use when setting up personalization. This could be examples of how it works on a website to view and get a better idea how it will show on your site.
- To advance the scheduling feature on site personalization so that campaigns can continue to run but with a change of image instead of having to set up another targeting experience.